A family code word for pick-ups and emergencies
In a crisis the child may be picked up not by a familiar parent but by a neighbour or colleague. An agreed code word known only to the family and named trusted people helps the child recognise that the person was sent. It supplements – but does not replace – written pick-up authorisation at school and childcare.
- 15 minutes once, then occasional practice

Explained simply
Imagine you are at school and suddenly your mum or dad cannot pick you up. Instead the neighbour comes. How do you know she was really sent? That is what a family code word is for: a secret word that only your family and a few chosen trusted people know.
It works like a password on a computer. Whoever says the word correctly may take you with them. If someone does not know it, you do not go with them – no matter how nice they are or what they say. You stay with your teacher or another safe person instead.
Important: the code word is a secret. It is not written down, not sent in the group chat and not told to friends. And the school or childcare still needs written permission saying who may collect you.
How it works
A code word is a shared secret, and shared secrets are one of the oldest ways of checking whether someone really belongs. The advantage: it needs no phone, no ID and no technology. A child only has to ask a question and listen to an answer. That works under stress, in the rain or when all mobile networks are overloaded.
The word should be easy to remember but impossible for strangers to guess. Unsuitable are the pet's name, the street, the favourite football club or anything someone could find on social media. Unusual pairs of words that make a picture for children work well, for example two things that do not belong together. A picture in your head sticks better than an abstract word.
The code word is an extra safeguard for the child, not a permission for the institution. Schools and childcare centres release children only to people registered in writing as authorised to collect them. So both belong together: the written authorisation for the institution and the word for the child.
What really matters
Only the parents, the children and the people who are also named in writing as pick-up persons learn the word – in person, not by message. The more people know it, the less it protects. Do not write it on the emergency card in the backpack, because whoever finds the card would then also have the word.
A code word is “used up” once it has been used. If an outsider has used it once, or you suspect it has become known, agree a new one. This is not mistrust of the person, simply a rule, like a password you change after an incident.
The most important thing for the child is the clear rule behind it: if someone does not know the word, I do not go with them. Many children have learned to obey adults and feel obliged to go along. Tell your child explicitly that they may say “no” and stay with the teacher – and that they will never get into trouble for it.
How to practise it
Children learn rules like this best through play. You can do a short role play: a parent plays a stranger and says “your mum sent me, come quickly!”. The child practises calmly asking for the word. Then play the version where the word is wrong or the person dodges the question: what do you do now? You go to the teacher or another safe person.
Do not practise just once. A short check every few months is enough – for example at breakfast: “Do you still remember our word?” Make sure the game does not become scary. The point is not to make the child afraid of strangers, but for the child to know one simple rule well.
Very young children often cannot yet remember a code word reliably. For them you rely entirely on the arrangements with the childcare centre and on the staff knowing the pick-up persons.
Useful on the phone too
A family word does not only help with pick-ups. There are scams in which someone calls or writes, pretends to be a relative, claims an emergency and asks for money or personal details. If the family has agreed that the word is asked for in real emergencies, you have a simple way of checking such calls.
Regardless of the word: with such calls, hang up and call the person back on their known number. A code word does not protect against every form of fraud, but it is an extra obstacle for people who work with time pressure and emotions.
Good to know
Family emergency plans as described by Ready.gov and the German BBK set out pick-up arrangements, meeting points and contacts in advance. The code word is a common, simple addition – free, without technology and quick to introduce.
Who may collect a child is governed by the school, the childcare centre and the applicable rules, not by the code word. So it is best to check at the start of each school or childcare year whether the registered pick-up persons are still correct.
Step by step
Choose a word
An unusual but easy-to-remember word or pair of words – not a pet's name or street, nothing that can be found online.
- 1
Choose a word
An unusual but easy-to-remember word or pair of words – not a pet's name or street, nothing that can be found online.
- 2
Share selectively
Only parents, children and the people named in writing for pick-up learn the word, in person.
- 3
Combine with pick-up authorisation
Register the trusted people in writing as authorised to pick up at school and childcare. The code word is the additional confirmation for the child.
- 4
Practise playfully
Practise in role play: someone says "your mum sent me" – what do you ask? What do you do if the word is wrong?
- 5
Renew
Set a new word after it has been used by third parties or if it may have become known.
Common mistakes
- A word that is easy to guess
- Writing the word on the emergency card
- Child feels obliged to go with adults
- Never practised
Quick view
Materials
Emergency card (contacts and health details)
Without the code word on it
Note only necessary data; for children do not display the address visibly on clothing but carry the card in a pocket.
Suitable for
- Families with children of childcare and school age
- Changing caregivers
- Single parents
Not suitable for
- As the only safeguard – institutions release children only to authorised people in writing
- Very young children who cannot remember the word
Prerequisites
- A family emergency plan
- Named trusted people
Safety
- Do not write the code word where others can read it and do not share it on social media or group chats. Agree a new one after it has been used by an outsider.
- Children should know: if someone does not know the word, they do not go with them – they stay with the teacher or go to a safe person.
How it works
A shared secret is a simple proof of authenticity that children can understand too. It works without a phone and under stress if the word is easy to remember but impossible for strangers to guess.
Advantages
- Simple, free, no technology
- Gives children a clear rule
Disadvantages
- Forgotten if not practised
- No substitute for agreements with institutions
Deep knowledge
Background
Family plans according to Ready.gov and the German BBK provide for setting pick-up arrangements, meeting points and contacts in advance. A code word is a common, simple addition.
The rules on who may collect a child are set by the school and childcare.
Variants
- Over the phone too
- The word can also help with unexpected calls or messages claiming an emergency and asking for money or information.
Common mistakes
- A word that is easy to guess
- Writing the word on the emergency card
- Child feels obliged to go with adults
- Never practised
Limits and risks
- No legal rules on pick-up
- No protection against every form of fraud
Sources
Ready.gov – U.S. Federal Emergency Management Agency (FEMA): Make A Plan
Family plan with pick-up, meeting points and contacts
Bundesamt für Bevölkerungsschutz und Katastrophenhilfe (BBK), Deutschland: Ratgeber für Notfallvorsorge und richtiges Handeln in Notsituationen
Family agreements for emergencies